Reference

Almaududi Ausat, A.M., Rachman, A., Rijal, S., Suherlan, S., & Azzaakiyyah, H.K. (2023). Application of ChatGPT in Improving Operational Efficiency in the Context of Entrepreneurship. Jurnal Minfo Polgan.

Caruelle, D., Shams, P., Gustafsson, A., & Lervik-Olsen, L. (2022). Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines. Marketing Letters, 33, 163-169.

Furrer, O. (2006). Marketing Strategies.

Kumari, P. (2021). Role of Artificial Intelligence (AI) in Marketing.