5 ways to be a good copywriter
Name: kofoworola Azeezat Balogun | Email: naijaandwahala@gmail.com | Number: +234 8085117547
1. Know the landscape
Over the past decade there has been a surge in online content, creating an unprecedented demand for copywriters. This is largely driven by the need for search engine optimisation (SEO). Well-written copy on company websites not only gives potential customers confidence to buy services, it also helps businesses attract browsers to their website in the first place because it ensures the website places higher in Google’s search ranking.
Internet marketing is a fast-moving sector and writers who understand the latest trends in SEO, social media and other forms of digital marketing will have an edge. Check out sites like Moz.com, EConsultancy.com and Copyblogger.com for insight into how content creation fits into online marketing.
2. Find out what type of copywriter you want to be
Before Google, being a copywriter meant scripting TV commercials in an ad agency, writing direct mail campaigns, press releases, brochures or other business literature. Those jobs still exist, but there is far greater demand for web editors, SEO copywriters, content managers and other online content roles. Make sure you understand what’s involved in the role you are applying for and upskill accordingly.
3. Have realistic expectations
Mad Men it ain’t. You’re far more likely to have to produce large amounts of content quickly, accurately and probably for low pay, particularly at the beginning of your career.
Working for a content mill or through recruitment sites, such as Elance.com, can be a good way to build up a portfolio, especially if you’ve never had work published online before. Your own blog can also be a good way of showcasing your skills.
4. Research the company (and person) you’re applying to
The vast majority of speculative applications I receive are addressed “Dear Sir” or “To Whom It May Concern”. But on our website it’s easy to find my name and what I do. You can also try Linkedin, Google or Twitter – or pick up the phone and ask. Establishing a personal connection with the decision maker at the company you want to work for is a quick win, yet few applicants do it.
5. Use social media to build up a relationship
At the very least, follow the company you want to work for on Twitter, Linkedin and Facebook. If you can build a relationship with an individual through social media then even better, but don’t cross the fine line separating enthusiasm from hassling. Twitter is also a great place to find new copywriter vacancies.
